There are a number of questions you can ask an agent to help you decide if you want to work with her.

Juliana Lee has the answers!

1. How long have you been selling real estate?

• I have been licensed since 1983, and have been an active Bay Area realtor for over a decade.

2. What are your educational qualifications and professional credentials?

• I hold both a Masters in Business Administration and a Law degree. Professionally I have earned my Certified Residential Specialist distinction, which is the highest certification level within the real estate profession. In fact, only 5% of the agents in the United States and Canada have earned this distinction.

3. What special individual talents or skills do you bring to real estate sales?

• Besides my education and professional training, my Chinese heritage and bilingual ability are definite advantages in the Bay Area's multi-cultural market. I am an active member in both the Palo Alto and San Jose Board of Realtors, now renamed Silicon Valley Association of Realtors, as well as the Northern California Taiwan Chamber of Commerce, the Stanford Chinese Association and the Northern American Chinese Realtors Association.

4. What is your rapport and reputation within the real estate industry?

• Currently I am a member of Coldwell Banker's International President's Elite, which is their top designation given to the top 1% of their agents. Before Coldwell Banker bought Cornish and Carey I was made an Associate Vice President. I was the #1 Listing agent at Cornish & Carey for both 1996 and 1995. In 1994 I was in the top 15% of all C&C agents as measured by total commissions earned. In 1993 I was in the top 10%. During 1992, at my former office, I was the #1 Producing and #1 Listing agent; and in 1991 I was their #1 Selling agent.

5. What is your sales track record? What is the average number of days on the market for your listings?

• Over the years, my listings have averaged 35 days on the market, selling at 97% of the asking price.

6. Are references available from your past clients?

• I have dozens of endorsement letters from satisfied customers. Several past clients have even offered to chat with prospective clients!

7. How do you plan to represent my interests and how will this differ from other agents?

• Through my diverse financial and legal background I offer my clients comprehensive advice and service. This background saves time, money and energy. Clients are thoroughly informed of every option open to them and given sound legal and financial advice, reducing the stress and confusion during negotiations.

8. What is your policy and experience regarding advertising?

• I am a firm believer in a strong advertising campaign. Over the past ten years I have earned the unique distinction of being named the single largest private advertiser in the Palo Alto Weekly, Mountain View Voice, and The Chinese World Journal. I believe so strongly in consistent and frequent advertising that these papers all reserve the same spot for my ad every week. My name recognition benefits clients during all phases of the negotiation process.

9. What is your company's market share and what cutting edge marketing techniques do they employ?

• Coldwell Banker is the #1 agency in our local market, representing over one third of all local transactions. One out of every three homes bought or sold is brokered by Coldwell Banker. Their innovative CBNorCal on the internet keeps them one step ahead of the competition.  I have also ventured into cyberspace by acquiring my own Web Page - http://www.julianalee.com

10. Is your office automated, and if so, how do your clients benefit?

• I maintain a state-of-the-art computerized office. My market information is always up to date, and my personal database allows me to target your individual needs. This invaluable resource greatly increases my productivity and insures my clients' needs are satisfied through all possible avenues.

11. How much time do you have to help me sell my house? How will we actually sell my house?

• I have assistants which perform specialized tasks for me. This provides me more time to see that the needs of my clients are being met... that no opportunities are missed.
• I only work with customers who are committed to me and I limit the number of people I handle at any one time. This gives me the opportunity to provide superior results for both my clients and myself. I tailor the process to each of my customers.

12. Why do you feel you are the most effective agent for my real estate needs?

• I take a very personal approach with my clients and tailor a creative, individual strategy to meet their real estate needs. I deeply appreciate the emotional and fiscal impact the buying or selling of a home represents. Your family's future happiness and security are at stake and I take the responsibility very seriously. My track record is a direct result of this commitment, and the many successes I have shared with my clients is reflected in the fact that over 90% of my business comes from their referrals. This gratifying statistic is tangible evidence that I have achieved my goal: to provide the most comprehensive, creative and beneficial real estate service for my clients.

"Call Juliana... Start packing!"

Telephone
 (650)857-1000
 Coldwell Banker
 161 S. San Antonio Road
 Los Altos, CA  94022
 Palo Alto Office
 645 Marion Ave.
 Palo Alto, CA 94301